Focus On People Happiness, Not Money

The Happiness Quotient is defined and measured based on meeting people’s wants, needs and desires, which may or may not tickle their emotional sides 24/7….


Those who question the thesis in earlier comments are correct: We cannot, nor should we try to, control people’s emotions. That is not what The Happiness Quotient is about. It is also not about satisfying customers or employees, which I believe results in mediocrity.
Instead, it is about first understanding what motivates and inspires people to become loyal to a brand, and then using that information to build an internal and external culture of brand advocates who believe in and strive to always exceed human expectations.
To be successful, we must build from the inside/out, which requires a carefully structured strategic plan that is flexible, with measurable goals, with input from every department, and wherein every employee is held accountable for achieving the goals.
Raising The Happiness Quotient of our employees and customers starts at the beginning of our business:
1. The Business Plan and the business’s core values are based on The Happiness Quotient and long-term revenue success, not short-term.
2. The business’s core purpose must reflect something other than making money.
3. The annual Strategic Plan recognizes that employees at every level must participate in building the plan; they must be responsible and accountable for achieving the plan; and the goals must be measured in terms of exceeding employee and customer wants, needs and desires (The Happiness Quotient). In other words, the goals must be progressive, not about Wall Street, but always about Main Street. Evidence supports the fact that companies that operate in this way usually exceed the median expectations of Wall Street.
4. From the beginning, every hire must be focused on building a culture true to the business’s core values.
5. Every business decision must be filtered through the core values.
6. Every employee must receive ongoing brand and values training.
7. Every employee must receive ongoing and honest internal communications–the good and the bad must be shared.
8. Every employee must receive encouragement and have access to a structure that enables risk-taking and innovation.
9. Every employee must be held responsible and accountable for both internal and external marketing and brand building.
10. Employees and customers must be honored, recognized and rewarded for suggestions, ideas and innovations that make the company better.
At the end of the day, it is always about the “who” not the “what.” It is about people, not revenues. When it is, the revenues will come.

Happiness Matters

Happiness is the driving force behind everything Americans do. It is the key to determining their wants, needs and desires. It is the essence of the American Dream and is as important as the air you breathe.


Even our Declaration of Independence calls for the pursuit of happiness. And yet a 2006 study by the Pew Research Center found that only 34 percent of Americans consider themselves “very happy,” 50 percent “pretty happy,” and fifteen percent report that they are “not too happy.”
One of the most popular courses at Harvard University teaches happiness and creating “a fulfilling and flourishing life.” In fact, the course on “Positive Psychology” outdraws “Introductory Economics.” That scares me. Have we have gone so far down the road of work, power, and greed that we need to be taught about happiness?

Read more: http://www.marketingprofs.com/opinions/2007/21776/happiness-matters#ixzz32u73QcHE