7 Things That Blogging Does

Seven years ago (2003), I posted my first Blog post here. The day would have slipped by had someone not sent me a note about it.

After tweeting about my Blogaversary, Jay Fleischman, replied: "@mitchjoel 6.18 posts/wk for 7 yrs. Take out 1 for the podcast and you’re at 5.18; 400 words ea = 2,072 words/wk. 754,208 words total. Nice." my newspaper column for the Montreal Gazette and Vancouver Sun (which will be cross-posted here tomorrow) is all about the future of Blogging. That being said, after 7 years and 2251 Blog posts, I have learned some very important lessons about the value of Blogging when I think back.

7 Important Lessons About Blogging:

  1. Blogging = Critical Thinking. If everything else went away (the readers, the comments, the community, the feedback), Blogging was (and still is) an amazing place to think about an issue or news item and work through it. I liken myself as a Media Hacker. A Blog is a great place for anyone to be a Hacker of whatever it is that they love. If you don’t believe me, then just watch this: Blogging Still Matters… Now More Than Ever.
  2. Blogging = Ideation. In using your Blog as a platform for your critical thinking, you will quickly start uncovering new and interesting business models and ideas for how you can push your industry forward or how it can/should be thinking differently. Writing a Blog, reading the comments and feedbacking into them is the ultimate Petri dish for ideation and innovation.
  3. Blogging = Tinkering. The ideas and critical thinking are not always one hundred percent final. Blogging allows you to tinker with ideas. To work at them (like a complex mathematical formula). Slowly, over time, you start realizing how wrong you were, how visionary you were and how much further you still have to go.
  4. Blogging = Relationships. It’s not about sitting in the dark recesses of your basement as you tinker away with words and thoughts. It’s about using this platform to connect. It’s about real interactions with real human beings. Some of my best friends are people that I would not have otherwise met were it not for Six Pixels of Separation (the Blog, not the concept). If you Blog, step out into the physical world. Meet other Bloggers. Share, learn and collaborate with them.
  5. Blogging = Business. Make no mistake about it. This Blog started out as a means for Twist Image to tell the world how we think differently about Media, Marketing, Advertising and Communications. Over the years, this has attracted many world-class clients, speaking engagements, a book offer and many other amazing and interesting business opportunities. So, while this is not a place where Twist Image shills its wares, it is a place that is directly tied to our overall business objectives/strategy. It consistently delivers a very solid ROI to our bottom line (take that, you Social Media measurement naysayers!).
  6. Blogging = Sharing. As each day passes, I like Charlene Li‘s latest book, Open Leadership, more and more (her first book, Groundswell rocks as well). Many people think that Social Media is all about the conversation and engaging in the conversation. I believe what makes any media "social" is the ability to share it. To help you to open up. Not only can you share the concepts by telling your peers and friend about a Blog, but everybody shares in the insights as well (whether you work for my company or not). It has changed/evolved our corporate culture. A Blog makes you think more about how you can share your content, your thoughts and why others may want to work/connect to you.
  7. Blogging = Exhaust Valve. A great Blog is great because the Blogger actually cares and loves to create content. If it’s forced, if it’s your "job," then the passion rarely comes through. The biggest lesson I have learned in my seven years of Blogging is that this Blog is my exhaust valve. After working a full day with clients and their many challenges, this Blog is my playground. It’s the place where I can let off some textual steam. Make your Blog your exhaust valve. Caution: be careful that you’re not Blogging simply to blow off angry steam. The steam and exhaust I am talking about is the pent up energy of passion that I have from doing what I love to do.

What does Blogging equal for you?

Is Social Media Right For Every Business?

A great man once said, “Do or do not; there is no try.” 

Fine, it wasn’t a great man, but when Yoda said that now-classic line in The Empire Strikes Back, many a geek (myself included) nodded our heads as if it were the common-sense wisdom of the Dalai Lama. In fact, the concept of “trying” something without having a true strategy or direct outcome in mind is becoming a much more sensible approach to Digital Marketing channels. This is especially true with the varied world of Social Media, where channels and platforms like Twitter and Facebook roam wild with Chat Roulette and Wikipedia. One person’s video of six dogs chasing a gazelle with 80 million views is equally layered against an audio podcast that focuses on the best burger joints in Montreal. (No joke. Check out The Montreal Burger Report).

Is there room for businesses and brands in all this random content?

Of course there is. One of the primary reasons that businesses struggle to understand the world of Social Media is that it is often compared with one particular traditional media channel, instead of being seen as a healthy ecosystem where a bricks and mortar brand (and this includes products and services with a business-to-consumer or business-to-business focus) can create and do things with content (text, images, audio and video) across multiple areas with varying degrees of impact and audience.

PodCamp could well have been wrong.

Last week, close to 400 business professionals, hobbyists, media hackers and others with an interest in Social Media spent the weekend at UQAM listening to many different types of presentations (like Revenue Generating Trends for Bloggers, Going Against the Grain with Niche Podcasts, and Your Web Content: Forever or Fragile?) at PodCamp Montreal. What originally started as an unconference (a self-organized get-together where the content and flow of the day is organized and led by all participants), PodCamp Montreal has blossomed into a full-blown, two-day professional conference with sessions in English and French. (PodCamps happen all over the world – just do a search for one in your area).

As someone who has participated in and helped organize these types of unconferences over the years, it was surprising to hear many speakers say: “Social Media is not right for every business.”

The explanation given was that some companies simply don’t have the wherewithal. They don’t have the bandwidth, budget, resources, people, experience or the right attitude. It’s as if everything has to align like the stars to get into this very complex media mix. That kind of back and forth is a huge misconception. It’s usually done so that a company hires any one of these many consultants/speakers to pay them to do the work.

The truth is, asking, “Are social media right for my company?” is a flawed question. Instead, ask yourself: “Should my business be sharing who we are and what we do with the world?” If the answer isn’t yes, feel free to pick up the computer or mobile device that you’re reading this on and whack yourself upside the head until you realize the answer is always yes!

That’s why you’re in business: so more and more customers can find you, buy from you and tell everyone that they know how great you are.

This flawed thinking that Social Media are not for everyone happens because many of these self-anointed experts focus on only two areas of Social Media:

  1. Whatever platform is most popular (like Facebook and Twitter).
  2. The notion that Social Media are all about the “conversation” taking place online about you, your competitors and/or the industry you serve.

Those are both valid spaces to play in, but they’re not even close to the only ones or the reason to get involved in the first place.

What makes Social Media (or any other type of media) truly “social” is the ability to share. Whether that is done on an internal basis with your employees or publicly (or both), sharing is the best place to start. Share everything there is for people to know about you (news, articles, white papers, your thoughts, etc.). Share beyond your own hallowed digital walls (your website) and push that information into the channels where people who might be looking for what you have to offer frequent.

Share and share alike.

Optimizing your site so it can be found on search engines is important, but don’t forget YouTube is actually the second-largest search engine (after Google) and people are doing all kinds of searches within their online social networks like LinkedIn, Twitter, Facebook and beyond. They’re scanning the industry blogs and podcasts to see who is saying what about whom. The more you make your content findable, the more findable you become – everywhere.

Once you begin to benefit from this, you’ll begin to see the many additional options that are available – from tools that can help you to better collaborate both internally and by leveraging the wisdom of your crowd, to listening to the existing feedback and dialogue surrounding your brand. All this public content is there. It can help you better analyze your market position, what customers really think about you and your competitors, and it can even provide indications as to how you can improve and innovate.

Social Media is for every business… that’s just stupid.

What if you sell toilet paper? Are Social Media still right for your business? Charmin released an iPhone app called, Sit or Squat, which allows you to locate, rate, comment on and even add the whereabouts of a clean public toilet. The feature-rich application also allows you to narrow your search to bathrooms that have a baby-changing station (as one of many examples). This crowd-sourced initiative has been downloaded millions of times and – as someone who travels as frequently as I do – has a special place on the first home page of my iPhone. Charmin is enabling and empowering people like you and me to share with the intent of having a better bathroom experience (with the hope you’ll consider buying Charmin toilet paper as you make your way through your grocer’s aisle).

If Charmin can make toilet paper social, what’s got you all blocked up?

The above posting is my twice-monthly column for the Montreal Gazette and Vancouver Sun newspapers called, New Business – Six Pixels of Separation. I cross-post it here with all the links and tags for your reading pleasure, but you can check out the original versions online here: