The Agency Of The Future

The Marketing Agency world continues to change and evolve.Just the other week, news broke that ZenithOptimedia UK will be going through a restructuring. There are rumors that Starcom MediaVest Group may also look to change things up in the UK. With every passing week, we hear more stories about Marketing professionals coming and going, departments... Continue Reading →

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Can Social Media Be Trusted?

Have you ever asked a regular consumer where they get their information about your brands, products and services?A lot of brands have done this, but push this question a little bit further: when consumers let you know where they first heard about your brands, products and services, why not ask they how much they trusted... Continue Reading →

The Colors Of Global Brand Identities

By evad in Articles, News, Trends Today, more than ever, companies need to separate themselves from others that share the same crowded marketplaces, and it is being done with branding and creating a unique and easily recognizable visual identity. The visual identity of a business can be one of its most valuable intangible assets, and... Continue Reading →

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