Publications

What is listed here below are some of the publications in journals related to the field of Marketing (both Traditional and Digital). You will require to click on the link to view the files from the publications. 

Approaches to Measurement of Brand Equity – International Journal of Humanities, Education Technology and Management,  Volume 3,Issue 1 :January– June (2014)

 

Effect of Brand Extension on Brand Image – International Journal of Humanities, Education Technology and Management, Volume 3,Issue 1 :January– June (2014)

 

Impact of visual merchandising on consumer store choice decisions in south Indian supermarkets – International Journal of Humanities, Education Technology and Management Volume 3,Issue 1 :January– June (2014)

 

How Consumer Evaluate Brand and Its Extension – International Journal of Humanities, Education Technology and Management Volume 3,Issue 1 :January– June (2014)

 

Effectiveness of Social Media in Indian Youth – International Research Journal of Manangement Sociology and Humanity, Volume 8, Issue 01: (Jnauary 2017)

 

 B2b Digital Marketing Strategies For Small and Medium Enterprises (Sme) -Journal of Advances and Scholarly Researches in Allied Education, Vol 12, issue 02 (January 2017)

 

Understanding Digital Marketing Strategy  – International Journal of Scientific Research and Management (IJSRM), Volume 5, Issue 06 (June 2017)

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