THE BUSINESS TREE

I love business analogies. Connecting familiar, yet very different, concepts helps to bring about greater understanding to complicated topics. For example, I compare my marketing services of “Second Opinions” to that of a doctor. I’ve also compared the growth problems Starbucks is having to that of a garden needing weeding and pruning before it can achieve healthy growth again.

A credit union I know uses an interesting analogy to describe how they prep for future growth of opening new branches by saying, “Before we put up branches, we put down roots.” In other words, they lay down a foundation of community involvement long before they build a new branch of their credit union.

Interestingly, at the time I heard that branches/roots line, I was reading THE BUSINESS TREE written by Hank Moore. In this book, Hank makes the analogy of growing a business to growing a tree.

It’s a smart perspective and perfect for inclusion in my on-going series of business book summaries in less than 300 words.

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