The Word of Mouth Marketing Association (WOMMA) recently published aMEASUREMENT & METRICS GUIDEBOOK sharing practical insights into quantifying offline and online word of mouth. WOMMA Members have access to a free download of the paper. A bound version of the Guidebook is available for everyone.
Idil recently appeared on a WOMMA Brands Council Jam Session webinar and shared her views on what constitutes offline and online influence, how to find influencers, and some do’s and don’ts of Influencer Marketing. The following SlideShare presentation includes snippets from this recent webinar.