Starting a home-based advertising agency business is not difficult if you have the right aptitude and the inclination. There are many options to choose from, start, and run a successful home based ad agency.
Starting Your Own Publication:
One of the most cost effective methods of starting a home-based advertising agency business is to start a small publication with a few articles and many advertisements. If you collect money from the advertisers before publication, you could get your advertisers to finance your start up! Use part of the money collected for printing and distribution, the remaining balance will be your profit.
• Decide on a name for your publication, decide how it will look, the layout and the designs.
• Check papers and magazines to see who advertises a lot and approach them to place ads in your publication.
• Contact a few printers and compare their offers.
• Make a list of the number of copies to be distributed in a particular area.
• Have a good distribution strategy, including distribution in cinemas, malls, door-to-door delivery, in the streets etc.
• Figure out the cost of distributing the publication, hire workers to distribute them and decide what compensation they will receive.
• Workout how much to charge per advertisement. Make sure you get a profit!
• Offer to help with the design and drafting of advertisements if necessary and let them know how when the publication will be released, where and how many copies and make sure that the advertisers get a copy of the publication too.
This method has proved to work many times making several people earn a decent income working from home.
Using the Internet to Start a Home Based Advertising Agency: The Internet has taken advertising and marketing strategies to unprecedented levels, as the reach is astounding. If you understand the basics of Internet and have a background in advertising, you can have a very profitable and productive career starting a home based advertising agency business.
EZines: These are electronic magazines and are fast becoming popular. They usually specialize in certain specific areas of interest. Make sure that the material is interesting and people will advertise in them, as the cost of advertising is low as well as having the potential to reach millions of people, making it a very powerful advertising tool. So give some thought to starting an Ezine and taking the first step to starting a home based advertising agency business. There are a lot of options available, choose the one that suits your aptitude and your pocket, hard work and determination will definitely ensure success. There are firms offering their services and products to new entrepreneurs to help in running a business smoothly.
Alexander Gordon is a writer for http://www.smallbusinessconsulting.com – The Small Business Consulting Community. Sign-up for the free success steps newsletter and get our booklet valued at $24.95 for free as a special bonus. The newsletter provides daily strategies on starting and significantly growing a business.
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